Website performance is an often-overlooked aspect of web design, but it has a huge impact on user experience and site traffic. Today’s busy Internet users are impatient and they don’t have the patience for websites that load slowly. If they are unable to get the information, they need within a few seconds of visiting a page, they will quickly abandon your website and search for a faster one. In fact, a single second delay in page load speed can cause you to lose 38% of your conversion rate. This is why optimizing for website performance is crucial to online success. A fast-loading website will help you to achieve higher rankings in organic search, drive more traffic to your pages, and increase user retention.
A fast-loading website will be more popular with your visitors, have a better SEO ranking, and ultimately, increase your revenue. So if you are not already focused on website speed optimization, it is well worth the effort to do so. After all, you probably spend more time on your website’s visual design and content than on its performance, but a slow-loading site will frustrate your visitors and drive them away. Just think about how impatient you would be if your favorite website had slow load times. That’s why it is important to focus on website speed when you are designing a new site.