Website performance is an often-overlooked aspect of web design, but it has a huge impact on user experience and site traffic. Today’s busy Internet users are impatient and they don’t have the patience for websites that load slowly. If they are unable to get the information, they need within a few seconds of visiting a page, they will quickly abandon your website and search for a faster one. In fact, a single second delay in page load speed can cause you to lose 38% of your conversion rate. This is why optimizing for website performance is crucial to online success.…
Author: Levis
The web is the single most powerful tool for connecting businesses with their customers, but that connection can be difficult for some people to make. For more than a billion users worldwide, this is because they have a disability or health condition that prevents them from using some of the features of the internet. These limitations can be physical (blindness, color blindness, mobility issues, or hearing loss), cognitive (learning disabilities), or perceptual (such as low vision). Web accessibility is the process of designing websites that are accessible to people with disabilities. A key principle of this is to build accessibility…
The ability to navigate through a website is one of the most important aspects of user experience. If a site is difficult to use, users may quickly become frustrated and abandon the site altogether. On the other hand, if users find your site easy to navigate, they are more likely to stay longer and learn more about your organization. Creating an effective navigation design requires careful planning and consideration of both the user’s goals and the overall information architecture of your website. It is also critical to continually evaluate your website’s performance and to test navigational elements to ensure that…
Color psychology is a fascinating field that explores the relationship between different colors and the emotions they can inspire in people. Often, web designers use this knowledge to help their clients create websites that are more engaging and appealing by driving the desired emotional responses from site visitors. Achieving the right feelings from website visitors can be a complex task, though. For one, colors can have different meanings and associations for people depending on their culture or personal experiences. Additionally, a particular color may cause a person to feel happy or sad. These factors are why it’s important to know…
Typography is the process of arranging letters and text in a way that makes it visually appealing and easy to read. It involves font style, appearance and structure, all aiming to evoke certain emotions and convey specific messages. It’s an essential part of design — whether it’s a package on a store shelf, a poster on a building wall or pages of a website. While it may seem simple to choose a beautiful font and throw it onto a page, there is much more to typography than meets the eye. A successful designer understands how the different components of typography…
With the number of mobile phone users now exceeding 6 billion, it’s important for every website to be able to display properly on all devices. Responsive web design (RWD) is a method that uses special coding techniques to ensure that your website can adjust to any screen size and device, without having to maintain two separate websites. The challenge is to develop a website that can adapt to different screen sizes without making the website look “crushed up” or unwieldy. To accomplish this, web designers utilize a system of breakpoints, or specific points at which the design will change, based…
Web design is constantly changing to reflect new technologies, user expectations and trends in the digital zeitgeist. While some elements like high-speed load times, user-friendly navigation and data security are essential to every website, other trends may help you stand out from the crowd and create a more engaging digital experience for your visitors. Here are a few trends to keep an eye out for in 2023: Nostalgia and retrofuturism are popular choices this year because they can help you create a distinctive visual identity, appeal to multiple generations of users, and communicate your brand’s message and values effectively. From…
While web design is often a highly creative and experimental process, there are some failsafe principles that all designers should keep in mind. These tried-and-true principles can help you create a polished and functional website that engages visitors and achieves your business goals. One of the most important and basic principles of web design is to keep things simple. Overly cluttered websites are distracting and can overwhelm users, making them less likely to take action or even leave the page. Use plenty of white space and visual elements to highlight key content. Sticking to a limited color palette can also…