While web design is often a highly creative and experimental process, there are some failsafe principles that all designers should keep in mind. These tried-and-true principles can help you create a polished and functional website that engages visitors and achieves your business goals. One of the most important and basic principles of web design is to keep things simple. Overly cluttered websites are distracting and can overwhelm users, making them less likely to take action or even leave the page. Use plenty of white space and visual elements to highlight key content. Sticking to a limited color palette can also make it easier for users to focus on text and avoid distractions.
Providing clear and easy-to-read fonts is another fundamental web design principle. It’s recommended to use only a few different fonts that are consistent across the entire site and that can be easily read on smaller screens. Additionally, ensure that your font size is appropriate for your audience and content structure. Another crucial web design principle is to be mobile-responsive. Nowadays, the majority of online users access websites on their smartphones and tablets. A website that is not responsive will not be displayed correctly on these devices, which can lead to a negative user experience and may hinder the success of your business.
The third fundamental web design principle is to use a clear and concise call-to-action (CTA) button on all pages. To do this, use a button that is bold and stands out from the rest of the page content. It’s also important to use a size that is appropriate for the user’s screen size and device type, as this will be more comfortable and easy for them to click. Furthermore, remember to follow Fitt’s law when positioning your CTA button. Make sure that the button is placed close to where you expect a user’s pointer to appear. Good website navigation is an essential web design principle because it allows users to navigate and find the information they need on your site. A good analogy is that your navigation should be like the GPS on a car, guiding and leading you to where you want to go. In addition, the navigation system must be intuitive so that it doesn’t confuse users.
The final web design principle is to prioritize accessibility. This is important because it will allow users with various disabilities to access and use your website. Achieving this can be done through the use of a clear and consistent layout, using proper image sizes, prioritizing white space, avoiding using flashy visual elements and ensuring that your website is responsive.