Analyze your site

When users arrive at web sites, they are craving answers to their questions and insights to their problems. Sites are all about giving users the information they need. How do you know if you've answered all their questions? How do you know if you've supplied complete answers?

If your site describes your organization's services, provides answers to complicated questions, or helps users make important decisions, you'll find this groundbreaking research invaluable. You'll see how this new framework will help you reduce your organization's support costs and increase your customer loyalty.

Questions to ask yourself:

  1. What is the company’s primary goal?
  2. What are the primary and secondary goals of the web site?
  3. Who are the most important site visitors?
  4. What are the goals of the site visitors when they visit?
  5. Are you collecting visitor and site usage data? What is important to measure for your particular site?
  6. Are visitors able to provide feedback about their experience?
  7. Does your content provide a clear, concise message? Is it the message you want potential customers to hear?
  8. Does the site lead or support your overall marketing strategy?
  9. Is there a marketing message?
  10. Is your brand extended online and is it consistent with other marketing and sales materials?